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MELTY's Natural Vegan Ice Cream
Brand identity for MELTY - a vegan ice cream brand. Logo, color system, and visual language built around natural ingredients and bold flavor.
MELTY - Vegan Ice Cream Brand Identity
Brand identity for MELTY - a vegan ice cream brand built around natural ingredients and bold, expressive flavors. The visual language draws from the richness of fruit and color, creating a brand that feels joyful, clean, and craveable. From logo to packaging direction, every element was designed to make plant-based indulgence feel premium and irresistible.
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