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World Zionist Organization

Brand system · Events · Video

Branding for congresses and events worldwide, in many languages.

Client
World Zionist Organization
Discipline
Brand system, events and video

Challenge

A logo with no brand around it, and events around the world in many languages.

Solution

Together with the organisation’s team, I built the branding around the logo and carried it through years of congresses and events, from projections on the walls to clothing and certificates.

The hall banner
The hall banner
Stationery
Stationery
Phone and laptop
Phone and laptop

The film

If you will it

A short film of my own: Herzl, 1895 to 1902.

If you will it · 21 s · With sound

Near-silent rooms: the nib touching paper, the hush of the hall, the river below the balcony, and a solo piano that rises under the quote.

Paris, 1895 · Basel, 1897 · Basel, 1901. Then the words from the title page of Altneuland, 1902: “If you will it, it is no dream.”

Research

Every date, place and costume was checked against the archive. The balcony is 1901, not 1897.

The balcony

The balcony shot is a new angle on E. M. Lilien’s 1901 photograph, seen from behind.

From stills to film

  1. Research and world

    Paris, 1895: the desk
    Paris, 1895: the desk
    Basel, 1897: the hall
    Basel, 1897: the hall
  2. Storyboard

    The cut, frame by frame
    The cut, frame by frame · swipe
  3. Every frame approved as a still, then filmed

    Approved still
    Approved still
    The film
    The film
    Approved still
    Approved still
    The film
    The film

You approve every frame as a still before any video is made.

The last frame

Theodor Herzl, Altneuland, 1902
Theodor Herzl, Altneuland, 1902

If you will it: written and directed by Doron Amir

Studio Doron Amir

  • Brand system
  • Congress and event branding in several languages
  • Projection videos
  • Social videos
  • Printed clothing
  • Certificates

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