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YUKI

A vegan ice cream with an eastern design language: logo, packaging and campaign.

Client
YUKI
Discipline
Brand identity & packaging
What I made
Everything: name, logo, identity, packaging, campaign imagery
Challenge

Make a western food feel new.

Solution

Pair ice cream with eastern design. The fusion makes the brand feel unique and makes people curious.

YUKI campaign: woman in pink holding a black cone with pink ice cream YUKI vegan ice cream logo with a small kanji mark YUKI campaign: woman in gold silk holding a black cone with mango ice cream YUKI ice cream tub with a yellow band beside half a lemon YUKI campaign: woman in a yellow coat holding a cone and a sword Open YUKI tubs in pink, black, lemon and purple flavours on marble YUKI campaign poster: woman in pink armour with an ice cream cone and the YUKI logo YUKI ice cream tub with a pink band and a rose petal

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