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YUKI

Identity · Packaging · Campaign · Own brand

A vegan ice cream with an eastern design language: logo, packaging and campaign.

Brand
YUKI, the studio’s own ice cream brand
Discipline
Brand identity, packaging, campaign

Challenge

Make a western food feel new.

Solution

Pair ice cream with eastern design. The fusion makes the brand feel unique and makes people curious.

Campaign, yellow
Campaign, yellow
Campaign, yellow
Campaign, yellow
Campaign, pink
Campaign, pink
Motion
Campaign, in motion
Four flavours
Four flavours
Campaign and logo
Campaign and logo
The cone
The cone
Packaging
Packaging
Packaging
Packaging
Tasting
Tasting
  • Name
  • Logo
  • Identity
  • Packaging
  • Campaign imagery

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