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LENTO

Specialty coffee: logo, mascot, a three-roast packaging system and the Slow mornings campaign.

Client
LENTO
Discipline
Brand identity, packaging & campaign
What I made
Everything: name, logo, mascot, packaging, campaign
Challenge

Stand out among countless coffee brands.

Solution

Slow down. Lento means slow, the sloth is the slowest animal, and good coffee is worth taking your time over.

LENTO specialty coffee bags in brown, green and kraft on stone blocks LENTO specialty coffee logo with a sloth inside the O Green LENTO Riposo coffee bag with a window showing the beans Hand holding a LENTO takeaway coffee cup with the sloth mark Kraft LENTO Silencio coffee bag on a terracotta background LENTO logo over a coffee shop terrace with a round sloth sign Brown LENTO Adagio coffee bag Woman with a cup of coffee by a window beside three LENTO bags, from the Slow mornings campaign Green LENTO coffee bag and a cup on a windowsill above misty hills at sunrise Sloth hanging from a branch above a LENTO coffee bag The three LENTO roasts side by side: Adagio, Riposo and Silencio

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