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LENTO

Brand film · Identity · Own brand · 32 s

In a city that rushes, one warm light invites her to slow down.

LENTO · 32 s · With sound

The city roars, then the café door shuts at 14 s and it falls quiet. The milk pour is near-silent, and a solo piano comes in at the first sip.

Brand
LENTO, the studio’s own coffee brand
Format
Brand film · 9:16
Length
32 seconds
Made by
Studio Doron Amir

LENTO is the studio’s own coffee brand: name, logo, packaging, campaign and film.

Challenge

Stand out among countless coffee brands.

Solution

Slow down. Lento means slow, the sloth is the slowest animal, and good coffee is worth taking your time over.

From stills to film

  1. Research and world

    The world: the street, the café front, the interior, the cup
    The world: the street, the café front, the interior, the cup

  2. Storyboard

    The storyboard: seven frames, from the rushing street to the first sip
    The storyboard: seven frames, from the rushing street to the first sip · swipe

  3. Every frame approved as a still, then filmed

    Approved still
    Approved still
    The film
    The film
    Approved still
    Approved still
    The film
    The film

You approve every frame as a still before any video is made.

Frames

She looks up
She looks up
The café front
The café front
The door
The door
The window seat
The window seat

Written and directed by Doron Amir

Studio Doron Amir

The brand behind the film

Name, logo, mascot, packaging, campaign.

The bag at sunrise
The bag at sunrise
Campaign, three roasts
Campaign, three roasts
The cup
The cup
Campaign, “Slow mornings”
Campaign, “Slow mornings”
The takeaway cup
The takeaway cup
The sloth mascot
The sloth mascot
Packaging
Packaging
Signage
Signage
Three roasts
Three roasts
  • Name
  • Logo
  • Mascot
  • Packaging
  • Campaign
  • The film

Slow is a flavor.

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